HR plays a crucial role in attracting, retaining, and developing the company’s brightest and most innovative individuals. And it’s not just about work culture aspects or a “culture of diversity”. Numerous elements can be improved in terms of diversity in key HR management processes: from job application and hiring interviews, to performance assessment criteria, to personnel and compensation development, or a conflict resolution meeting. There are many ways to enhance specific characteristics of employees directly and use them as innovation potential. The following tools show ways to bring creativity and a spirit of innovation into the company through HR management.