Representing Diversity in Internal Media

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Timeframe: ⏲⏲

Participants: HR, Communications


Those in charge of HR and communication should ensure that the company’s socio-cultural diversity is reflected clearly in internal media and communications when producing content or commissioning media professionals. Especially in an internal communications campaign, people of different gender, age, and skin color should be equally visible in critical positions. When creating content, it is crucial to consider a few aspects which differ between placing illustrations and statements. Apart from the actual content, the size and the placement of images matter most, whereas for written information, the scope and their relevance should be equally represented.

In addition, those in charge of corporate design can include the fair representation of diversity in their guidelines.


Fair representation of diversity in internal media contributes to the development of an inclusive organizational culture and helps to create an inclusive working environment.

Employers thereby signal that workers with a diverse range of characteristics are welcome and respected. Furthermore, the organization represents itself as open-minded and future-oriented by making socio-cultural diversity in the workplace visible. In the long term, this leads to a more diverse workforce, increased job satisfaction, employee loyalty, and eventually higher productivity.

The visible participation of different diversity groups in the discourse surrounding innovation initiatives will help ensure that the interests of different user groups are more strongly included and taken into account in the innovation process.