Design Thinking: From Problem to Prototype

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Best Practices

“Design Thinking” is a human-centered approach to solving complex problems that are often only vaguely outlined, and to developing new ideas. It is based on the assumption that diverse teams produce more creative solutions. The needs and wants of (potential) users are often strongly integrated into developing and testing new products and services.

By considering diversity aspects, you initially assure that teams are heterogeneously composed with respect to various relevant characteristics and that all team members have equal opportunities to contribute. During iterative solution procedures, team members must continually challenge their existing concepts to understand the problem better. As a result, the solutions developed will cover a broader spectrum of potential users and better reflect their wants and needs.