In their communication, companies can set simple and clear signals for innovation by focusing on the diversity and individuality of their employees. In the presentation on the website, in PR campaigns and advertising, and internal media (intranet, newsletter, company magazines, etc.), they can draw attention to the innovative spirit in the company by promoting diversity as part of their “corporate identity”.
Especially in the field of research & development, social heterogeneity is considered an exceptional resource for creativity. Highlighting managers and employees who deviate from traditional ideas and clichés in corporate communications helps to make this potential more visible: women in technical fields and men in the area of social innovation send a message and attract unique talents at the same time. It is crucial to present this authentically and consistently across all channels.