Mission statements should ideally be written in line with the company's vision or philosophy and send clear messages and signals. Emphasizing diversity in the company’s mission statements creates a fundamental prerequisite for innovation. All managers and members of the executive board must be aware of the significance of diversity in the context of innovation and commit themselves to the values expressed in the mission statement. Once diversity is anchored in the corporate strategy, it can take on a guiding function at all organizational levels and contribute to the overall development of an innovative corporate culture. When it comes to external communication, inclusive mission statements can positively impact the public perception of the company and increase its attractiveness as an employer and as an innovation network.