Digital solutions, such as the Beekeeper app from the ETH Zurich spin-off, offer a safe alternative to public social networks for internal communications. Larger organizations will start by testing the tool with a small group of people before expanding it to other departments. It’s typically not enough to simply make a tool accessible to employees; instead, the roll-out should also include an internal communications campaign and in-house seminars. To ensure long-term success and prevent information overload, active community building combined with established communication networks (e.g., intranet, newsletters) is crucial.
Employees across divisions and hierarchical levels will benefit from a digital solution for formal and informal communications. This tool will encourage the sharing and creating of innovative ideas and ensure everyone’s involvement in the development process. Interest groups with representatives from all over the company come together in a simple and inclusive way to share ideas and plan collaborative activities. Long-term, effective use of an internal communications app will enhance a sense of belonging within the organization and boost employee satisfaction.