SBB Sandbox

Image by SBB Sandbox

Effort: ⚒⚒

Cost:

Timeframe: ⏲⏲

Participants: Employees of all levels

Approach

Your application for the “SBB Sandbox” must state which different diversity groups your product intends to address and why you hope to find them appropriately represented among visitors to Zurich Central Station. Aside from age, gender, and skin color, please pay special attention to physical and linguistic accessibility, as well as your product’s potential contribution to greater economic, social, and environmental sustainability. Your on-site testing team should be diverse and responsive to diversity and inclusion if your application is successful.

Effect

At Zurich Central Station, Switzerland’s busiest railway hub, the “SBB Sandbox” provides a public testing platform. Through various user groups, innovation and development teams can test their prototypes and new ideas under real-world conditions. Participation offers the organization valuable data and insight as well as feedback for future development. And of course, the organizations participating gain publicity.

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